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The Story of Success

| Sunday 8 February 2009

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Amazon Best of the Month, November 2008: Now that he's gotten us talking about the viral life of ideas and the power of gut reactions, Malcolm Gladwell poses a more provocative question in Outliers: why do some people succeed, living remarkably productive and impactful lives, while so many more never reach their potential? Challenging our cherished belief of the "self-made man," he makes the democratic assertion that superstars don't arise out of nowhere, propelled by genius and talent: "they are invariably the beneficiaries of hidden advantages and extraordinary opportunities and cultural legacies that allow them to learn and work hard and make sense of the world in ways others cannot." Examining the lives of outliers from Mozart to Bill Gates, he builds a convincing case for how successful people rise on a tide of advantages, "some deserved, some not, some earned, some just plain lucky."

Outliers can be enjoyed for its bits of trivia, like why most pro hockey players were born in January, how many hours of practice it takes to master a skill, why the descendents of Jewish immigrant garment workers became the most powerful lawyers in New York, how a pilots' culture impacts their crash record, how a centuries-old culture of rice farming helps Asian kids master math. But there's more to it than that. Throughout all of these examples--and in more that delve into the social benefits of lighter skin color, and the reasons for school achievement gaps--Gladwell invites conversations about the complex ways privilege manifests in our culture. He leaves us pondering the gifts of our own history, and how the world could benefit if more of our kids were granted the opportunities to fulfill their remarkable potential. --Mari Malcolm

From Publishers Weekly
SignatureReviewed by Leslie ChangIn Outliers, Gladwell (The Tipping Point) once again proves masterful in a genre he essentially pioneered—the book that illuminates secret patterns behind everyday phenomena. His gift for spotting an intriguing mystery, luring the reader in, then gradually revealing his lessons in lucid prose, is on vivid display. Outliers begins with a provocative look at why certain five-year-old boys enjoy an advantage in ice hockey, and how these advantages accumulate over time. We learn what Bill Gates, the Beatles and Mozart had in common: along with talent and ambition, each enjoyed an unusual opportunity to intensively cultivate a skill that allowed them to rise above their peers. A detailed investigation of the unique culture and skills of Eastern European Jewish immigrants persuasively explains their rise in 20th-century New York, first in the garment trade and then in the legal profession. Through case studies ranging from Canadian junior hockey champions to the robber barons of the Gilded Age, from Asian math whizzes to software entrepreneurs to the rise of his own family in Jamaica, Gladwell tears down the myth of individual merit to explore how culture, circumstance, timing, birth and luck account for success—and how historical legacies can hold others back despite ample individual gifts. Even as we know how many of these stories end, Gladwell restores the suspense and serendipity to these narratives that make them fresh and surprising.One hazard of this genre is glibness. In seeking to understand why Asian children score higher on math tests, Gladwell explores the persistence and painstaking labor required to cultivate rice as it has been done in East Asia for thousands of years; though fascinating in its details, the study does not prove that a rice-growing heritage explains math prowess, as Gladwell asserts. Another pitfall is the urge to state the obvious: No one, Gladwell concludes in a chapter comparing a high-IQ failure named Chris Langan with the brilliantly successful J. Robert Oppenheimer, not rock stars, not professional athletes, not software billionaires and not even geniuses—ever makes it alone. But who in this day and age believes that a high intelligence quotient in itself promises success? In structuring his book against that assumption, Gladwell has set up a decidedly flimsy straw man. In the end it is the seemingly airtight nature of Gladwell's arguments that works against him. His conclusions are built almost exclusively on the findings of others—sociologists, psychologists, economists, historians—yet he rarely delves into the methodology behind those studies. And he is free to cherry-pick those cases that best illustrate his points; one is always left wondering about the data he evaluated and rejected because it did not support his argument, or perhaps contradicted it altogether. Real life is seldom as neat as it appears in a Malcolm Gladwell book. (Nov.)Leslie T. Chang is the author of Factory Girls: From Village to City in a Changing China (Spiegel & Grau).
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

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How to Start and Run an Internet Business

| Saturday 20 September 2008
A guide to establishing a profitable online business. It includes business ideas, case studies, suggestions for creating a visible web presence, tips for gaining and maintaining customers. It also helps those established businesses looking to use the internet to expand their ventures. The opportunity to set up a business on the internet that you can run from your own home has never been easier. Anyone has the potential to be an internet entrepreneur: you just need the right idea, enthusiasm and internet access.

This definitive guide to establishing a profitable online business includes business ideas, case studies, suggestions for creating a visible web presence, tips for gaining and maintaining customers, and everything else you need to know to set-up and run a lucrative venture online. It will also help those established businesses looking to use the internet to expand their ventures.

AUTHOR BIOG: Carol Anne Strange is a writer and creative consultant with a PGC in Digital Entrepreneurship. She has used the internet extensively over the years for research, promotion and income generation. She has established several profitable websites, including a writers' jobs board at writethismoment.com.


Internet Marketing

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Internet Marketing: Building Advantage in a Networked Economy, 2e presents a “road-tested” framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. The focus is on using marketing levers to vary the level of intensity that the consumer has with a Website to build a relationship with the customer through four stages: from Awareness, to Exploration/Expansion, to Commitment, and possibly through Dissolution. This four stage customer-centric framework shows readers how to use the Internet to create intense and profitable relationships with their customers. In addition to comprehensively discussing the key levers that marketers can use to create relationships, the authors focus on two primary forces that the Internet brings to marketing – the Individual and Interactivity - detailing how these forces influence key marketing levers and how these forces can be leveraged to create intense relationships with customers. --This text refers to an out of print or unavailable edition of this title.


Sex and the Perfect Lover: Tao, Tantra, and the Kama Sutra

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Book Description
Sexual desire is one of the most powerful forces in our lives. When repressed or expressed inappropriately, it can create problems-but when celebrated in a loving relationship, it can take you to the heights of sexual ecstasy and emotional fulfillment.

Sex and the Perfect Lover is a guide for those who wish to strengthen sexual relationships and discover a source of power, pleasure, and intimacy like no other. Explore the magic and power of sacred sexuality through philosophies and practices both ancient and modern:

-Visualization and other magical techniques to increase your sex appeal
-Techniques for overcoming sexual blocks and inhibitions
-Instructions for how men and women can achieve multiple orgasms, and how to find and stimulate a woman's G-Spot
-Illustrations and descriptions of the positions of the Kama Sutra for increased intimacy and sexual pleasure
-Techniques for a perfect first time with your lover
-Tips for rekindling the flames of passion in an existing relationship
-How to find your twin soul and the seven golden rules for creating loving relationships --This text refers to an out of print or unavailable edition of this title.

Download Description
"Your dreams of sexual pleasure are about to come true. No age, time, place, or body constraints can prevent you from becoming the perfect lover you desire to be for the rest of your life. These pages unlock all of the essential elements for attaining this goal. . Learn and develop sexual magnetism and secrets that few lovers have ever known. . Become an irresistible, fascinating, unforgettable lover. . Overcome sexual blocks and inhibitions. . Achieve multiple orgasms. . Discover how to stimulate a woman's G-spot. . Practice Kama Sutra techniques with amazing illustrations and personal tips from the author. . Make your relationship sacred; feel inner divinity while making love. . Find and attract your soul mate. A bestseller around the world, Sex and the Perfect Lover has become the definitive guide to improving your sexual experience. So effectively written by author Mabel Iam, this book will become your eternal companion and advisor; all of your needs and doubts about eroticism will be eased by Iam's tried-and-true advice. From your first kiss to sexual ecstasy, Mabel Iam sheds light on your being and guides you along the path to an intense pleasure that only love and sex can bring. "

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The Complete Idiot's Guide to Amazing Sex, Third Edition

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Sexy is as sexy does, according to Sari Locker (called "our favorite tantalizing sex writer" by Playboy magazine). But how to feel sexy if you're a virgin, or if you've experienced sexual problems, or have serious body image hang-ups? The Complete Idiot's Guide to Amazing Sex succeeds in not only teaching technique (as well as a book can), but also offers serious advice for boosting your self-esteem. As with other Complete Idiot guides, you'll probably want to turn this one backwards in your bookcase, or at least get a book cover for it. But get past the silly title and you'll find a plethora of facts, tips, and tricks on topics including sexual response, masturbation, foreplay, afterplay, oral sex, fantasy, sex toys, sexual preference, cross-dressing, and "The Big Om": tantric sex.

The margin notes liberally decorating the book are worth a hearty chuckle. The "Sextistics" are particularly fun and eye-opening. Some examples: only 9 percent of people surveyed believe sex appeal is innate; the rest feel it can be acquired!; about 7 percent of women have never climaxed; the majority of male crossdressers are married with children; and, according to the Hite Report, nearly 60 percent of men ages 61 to 75 said their desire for sex remained steady or increased with age, Viagra or no.

Locker, a sex educator and WCBS-TV relationship correspondent, has been a sex educator for more than a decade. That said, she should have placed the facts on contraceptives and sexually transmitted diseases earlier in the book, before the hot and heavy photographs of sexual positions. That gripe aside, Amazing Sex is worth investigating by both sexual neophytes and experienced couples looking to maintain a state of hot monogamy. --This text refers to an out of print or unavailable edition of this title.

Product Description
Most people know that there’s more to sex than the missionary position. But to make sex really hot, some people need a little guidance. That’s where acclaimed sex educator—and WCBS-TV relationship correspondent—Sari Locker steps in. The Complete Idiot’s Guide to Amazing Sex, Third Edition, has fresh advice on how readers can make smart sexual choices, cast aside inhibitions, and keep their sex life exciting well into their golden years. Readers get new and updated chapters on:

• Current sexual trends and attitudes
• Sex within marriage and long-term relationships
• Body image, obesity, and plastic surgery and their effect on sexuality
• Exciting techniques for reaching multiple orgasms for men and women
• Tips on specific sexual activities, including playful ideas on locations and toys
• Plus an 8-page full-color photographic insert of Sari’s eight original sexual positions

Porn for Women

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Product Description
Prepare to enter a fantasy world. A world where clothes get folded just so, delicious dinners await, and flatulence is just not that funny. Give the fairer sex what they really want beautiful PG photos of hunky men cooking, listening, asking for directions, accompanied by steamy captions: "I love a clean house!" or "As long as I have two legs to walk on, you'll never take out the trash." Now this is porn that will leave women begging for more!

About the Author
The Cambridge Women's Pornography Cooperative asked women, young, old, rich, and poor, "What really, really gets you hot?" Armed with their findings, they worked day and night to create Porn for Women.

Susan Anderson is a Los Angeles-based photographer who believes the future of porn shouldn't be in the hands of men alone.

Product Details

  • Paperback: 96 pages
  • Publisher: Chronicle Books (April 5, 2007)
  • Language: English
  • ISBN-10: 0811855511
  • ISBN-13: 978-0811855518
  • Product Dimensions: 6 x 5.9 x 0.4 inches
  • Shipping Weight: 4.8 ounces

Harry Potter and the Half-Blood Prince

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The long-awaited, eagerly anticipated, arguably over-hyped Harry Potter and the Half-Blood Prince has arrived, and the question on the minds of kids, adults, fans, and skeptics alike is, "Is it worth the hype?" The answer, luckily, is simple: yep. A magnificent spectacle more than worth the price of admission, Harry Potter and the Half-Blood Prince will blow you away. However, given that so much has gone into protecting the secrets of the book (including armored trucks and injunctions), don't expect any spoilers in this review. It's much more fun not knowing what's coming--and in the case of Rowling's delicious sixth book, you don't want to know. Just sit tight, despite the earth-shattering revelations that will have your head in your hands as you hope the words will rearrange themselves into a different story. But take one warning to heart: do not open Harry Potter and the Half-Blood Prince until you have first found a secluded spot, safe from curious eyes, where you can tuck in for a good long read. Because once you start, you won't stop until you reach the very last page.
A darker book than any in the series thus far with a level of sophistication belying its genre, Harry Potter and the Half-Blood Prince moves the series into murkier waters and marks the arrival of Rowling onto the adult literary scene. While she has long been praised for her cleverness and wit, the strength of Book 6 lies in her subtle development of key characters, as well as her carefully nuanced depiction of a community at war. In Harry Potter and the Half-Blood Prince, no one and nothing is safe, including preconceived notions of good and evil and of right and wrong. With each book in her increasingly remarkable series, fans have nervously watched J.K. Rowling raise the stakes; gone are the simple delights of butterbeer and enchanted candy, and days when the worst ailment could be cured by a bite of chocolate. A series that began as a colorful lark full of magic and discovery has become a dark and deadly war zone. But this should not come as a shock to loyal readers. Rowling readied fans with Harry Potter and the Goblet of Fire and Harry Potter and the Order of the Phoenix by killing off popular characters and engaging the young students in battle. Still, there is an unexpected bleakness from the start of Book 6 that casts a mean shadow over Quidditch games, silly flirtations, and mountains of homework. Ready or not, the tremendous ending of Harry Potter and the Half-Blood Prince will leave stunned fans wondering what great and terrible events await in Book 7 if this sinister darkness is meant to light the way. --Daphne Durham